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Social Media Planning and Strategy – An Oxymoron?
Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business and renowned speaker on all things social media, once said: “We don’t have a choice whether we do...
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How to Operationalize Social Media – Cisco Style!
Social media may have jumped the shark, but many B2B companies are still struggling to understand social media’s implications or added value. The social Web can be like a maze for those who are getting...
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All In! Betting On Your Content Marketing Strategy
Blog originally posted in BtoB Magazine – BtoB Blog: Defining Your Content Strategy Where are you spending your marketing dollars? If it’s not in content marketing, then you should reconsider. Content...
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Demand Generation for the C-Suite: How to Hit the Right Spot
Blog Post Originally Published in BtoB Magazine Marketers are constantly under pressure to prove value by bringing in leads for sales. This in turn creates a vicious cycle where marketers will cast a...
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How Brands Use Social Media
There is nothing like getting in front of college students to talk about social media marketing. I’ve had my fair share of speaking at various industry events but this one was special. Being able to...
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